Jaguar SS100 1937
It was on an SS100 that the famous Jaguar 'leaper' was first prominently displayed, despite an inauspicious start. In mid 1936 the first version of the Jaguar vehicle mascot was apparently described by the founder of the company as "looking like a cat shot off a fence". A later publicity photograph of the new Model 100 "Jaguar" (registration mark CKV 250) parked outside the offices of SS Cars Ltd in early 1937 shows a revised Jaguar 'leaper' mascot mounted on he radiator cap. It is this more stylised 'leaper' that became the basis for subsequent mascots and the trade mark for Jaguar Cars Ltd that has been used to the present day.