It is 50 years this April since Joginder Singh and his brother Jaswant crossed the finish line of the Safari Rally in first place in their Volvo PV 544.
The white Volvo's victory in the world's toughest rally became news all over the world.
Volvo enjoyed worldwide success on numerous occasions in the motorsport arena in the early 1960s. Its participation in events and some victories too generated excellent publicity for Volvo, particularly in the US market. The hunchback Volvo PV544 earned a reputation for being rugged and sporty.
By 1959, Volvo had set up its own competition department and, in 1960, Gunnar Andersson won the 4620-kilometre-long endurance rally, the Gran Premio de Argentina, driving a PV544 with a B16 engine. In 1961, Gunnar Andersson was appointed Volvo's competition department manager, but he continued to compete in rallies. He signed up a number of talented drivers, including Carl-Magnus Skogh, Tom Trana and Ewy Rosqvist.